Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Fifty percent! The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. Mobile device usage indicates potential influencer status. Let’s break this down.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. Just like websites.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 20, 2010

via @jaybaer's article: [link] [link] McKenzie RT @siobhanhinker: Twitter users are 3 times more likely to follow brands than Facebook users. via @jaybaer's article: [link] [link] McKenzie RT @siobhanhinker: Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. link] Katie Van Domelen Thank you!

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 15, 2010

When the focus is on getting more sales, social media channels tends to work in the opposite way for them. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! Breaking it down like that makes it seem like such an obvious process.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Hence, the ROI of social media. link] Marjorie Clayman pssh.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. And I agree that the vast majority of businesses are not participating, making my participation less fruitful.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

I think a lot of it has to do with the focus on social media – which is admittedly a lot cooler than say, enterprise software… Anyhow, was great meeting you, I love the blog and just subscribed for regular email updates Yael [link] Yael Davidowitz-Neu Jay, First off, it was a pleasure meeting you at the conference!

Social Media 128

Social Media Media Paid Content Conference 128