Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” This is something that digital publishers do really well, including sites like Netflix and YouTube. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. Because we don’t have mobile pages yet, we send QR scans to a YouTube video. You can check out the entire webinar on YouTube: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. 73% of adults in the US use YouTube. ( Signing up for a free trial of your service.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Upload multiple YouTube videos to multiple accounts simultaneously. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. Each piece of content will have a home — your website, blog, YouTube, SlideShare. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). The YouTube Approach to Lead Nurturing (blog post). white paper). 5 Questions to Ask Before Buying Marketing Automation (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Onalytica B2B

JULY 16, 2018

By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. Previously, he was the senior manager of social media strategy at Marketo. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SnapApp

APRIL 7, 2016

Outside of YouTube, more B2B-focused video marketing resources include the following: 26. Without going into the different nuances and capabilities (which is a whole different blog, ebook, and white paper on its own), below are some of the leading systems that modern marketers should be using. Contently. Brightcove.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Heinz Marketing

JULY 16, 2018

How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” You have YouTube. That’s where people start to get a little scared, because they’re like, “Well, Dave, if I remove friction, and I give people all the keys here, how am I going to track this? You have video.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Full Circle Insights

NOVEMBER 25, 2020

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. White Papers. Additional Resources. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94