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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

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” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. If all you need is a simple UGA replacement, this tool will be overkill. all blog posts) Yes(?)

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How to Audit your Email Campaigns for Better Results

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But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

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What Does B2B Social Media Success Look Like?

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Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

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12 (of the) Best Content Marketing Infographics of 2013

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but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g.,

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The B2B Checklist for Evaluating Marketing Software

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Therefore, look for marketing software that infuses ABM for better sales alignment and higher ROI , such as the one made by Marketo. Ensure the marketing automation software you choose creates an ecosystem that allows you to listen-to and have conversations with your audience via the various social networks.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

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As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

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