Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
The Point
SEPTEMBER 17, 2014
Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A
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