Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Contagious. Contagious: Why Things Catch On – Jonah Berger. Modern Marketing'

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Marketo, Forbes) 93% of B2B buying processes start with an online search.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Onalytica B2B

JANUARY 18, 2017

PR Newswire. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. MarTechAdvisor. MarTech Advisor. eBargainsToday. eBargains Today.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

SmartBug Media

NOVEMBER 21, 2022

Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns. Marketo Engage. Marketo Engage. Lattice (now Dun & Bradstreet). CMS and Content.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 10, 2018

If the majority of your audience hangs out on YouTube, video should be your main focus. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Your community must always come first if engagement is the end goal.

Communities 133

Communities Work Management Social Networks Social Media 133

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. ” — iag.Me. 5) SocialFlow.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

MAY 15, 2018

Dos Equis – YouTube. FulariousTV – YouTube. Tripp & Tyler – YouTube. Success @ Creative PR blog. Tripp and Tyler on YouTube. So some of the content below may have slipped into “classic” status, but hopefully it still amuses (or maybe you missed it). Keep It Interesante.

Planning 253

Planning Paid Search Agency Work Management Social Networks 253

Single Grain

JANUARY 15, 2020

As per Marketo's definition : “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey. Mastering YouTube Ads (New Course). Dive Deeper: 7 Steps to DIY PR: Building Relationships with Journalists without a PR Firm.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Recommended reading: 9 PR Stunts that Backfired Big Time. #61. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Daily Blog Tips. Jeff Bullas.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

APRIL 9, 2012

In just a few seconds, I discovered that a recent post I wrote on social media storytelling for PR reached 56,689 people via 25 tweets—over 10,000 people just through Jim Dougherty. Which Twitterers exposed it to the largest audience? Find out in a snap with TweetReach. TweetStats.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Marketing Insider Group

SEPTEMBER 15, 2015

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Jay Baer of Convince & Convert frequently posts up short videos for marketers under # JayToday on his YouTube page.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100