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Chairs are Dead—and Other B2B Marketing Hogwash

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Note this quote from Marketo. I invite you to subscribe to the PointClear blog so you never miss a post. Without chairs, what are you going to sit on? Without the phone, how are you going to sell? Even Inbound Proponents Understand the Importance of Outbound. Inbound, Outbound? They both sound pretty good, right?

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Good Reads for B2B Sales - Selling at Every Level

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo B2B Marketing and Sales Blog. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Are You Paying Enough Attention To Your Sales Teams? Are You Selling At Every Level? You need to learn to be tough.

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Good Reads for B2B Sales - Sales Intelligence with Google

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

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The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketo. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Build A Content Hub That Converts.

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Does Your Sales Team Know How to Follow-Up on a Lead?

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The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. Set sales straight—it’s a win win.

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Internet Radio - Its Time Arrived Several Years Ago!

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That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. SLMA Radio - Since 2010. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. (..)