Marketing Interactions

DECEMBER 26, 2016

Nearly all B2B companies are using content marketing to attract and engage buyers. This is because we haven’t formalized content marketing as a strategy or built sufficient process, workflow, and collaboration around its execution. 37% have a documented content marketing strategy. We’ve been doing this for quite some time.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. B2B Buyers Will Change if Marketers Don’t. And despite the effort B2B marketers are making to roll out more and more content, the impact it’s having with buyers isn’t stellar—in most cases.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

MAY 23, 2018

However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58