Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting?

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. “Word of mouth” marketing is key for creating community and virality. UGC leverages the voices and experiences of real people to promote your brand.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. per user, per hour by 2025. of US digital ad spending.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. 8 Reasons to Invest in OTT Marketing.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Valasys

AUGUST 7, 2023

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from.

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The amount of revenue generated from video-related interactions has jumped by 69% since April 2020. The Digital Future: B2B Marketing Trends 2022. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

CMS Development 111

CMS Development SEO Trends API 111

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. But are you confident that you know everything about it?

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. Your business relies on generating qualified leads and making sales.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

DivvyHQ

AUGUST 6, 2020

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

User-Generated Content 113

User-Generated Content Generation Content Marketing Planning 113

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. For many decades, law firm marketing and promotion was illegal. But today’s trend is no longer about quantity of content, but quality.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. Read more here.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. And I’m not just talking about swapping out images on a landing page based on a user’s buying history. Currently, AI-generated content is not protected by U.S.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93