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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. They built the content.

SEO 217
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

PageRank 100
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Within search and social media, links are the most critical tool for communication. Link velocity can also be enhanced through different frameworks, such as social media marketing. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Linking Out.

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How to Build Traffic Generating Links

Sharpspring

Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link? See what’s written and linked in your niche.

Traffic 125
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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ). In these cases, use Google’s Disavow tool.

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Google and the Parable of the Turkey

WebMarketCentral

The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. The farmer would point out that he's making an honest living, providing a valued product in the market.

Google 20
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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Image: Wikipedia ). Google offers something called Google’s Keyword Tool. People use the Keyword Tool and other online keyword tools like Wordtracker to search for keywords to use in their content. One of the best tools for mastering SEO basics is a subscription to ScribeSEO Tool.