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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. This is what most SEO tools do. Answer all the questions in all the related queries.

SEO 217
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Within search and social media, links are the most critical tool for communication. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants.

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High Points on the Social Media Landscape

WebMarketCentral

Another is to look at the different types of websites and tools that comprise the social media landscape. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 8 Mixx 589 879,108 +341.2%

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How to Build Traffic Generating Links

Sharpspring

Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link? See what’s written and linked in your niche.

Traffic 125
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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ). In these cases, use Google’s Disavow tool.

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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Sure—but don't count on beating the search giant in court.

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