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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out.

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High Points on the Social Media Landscape

WebMarketCentral

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 8 Mixx 589 879,108 +341.2%

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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. What this means is you should focus on promoting your content extensively after publication so it can earn as many links – and as quickly – as possible. Cite yourself on Wikipedia. Image Source: Wikipedia ).

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. Image: Wikipedia ). The more your site is linked to, the higher your Google PageRank will be. And you’ve probably heard it’s crucial. Links are like gold in the world of SEO.

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The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. If it’s there for any reason other than Pagerank sculpting (e.g. If you’re trying to promote your own content, it won’t work.

Tagging 100
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Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] ” (Wikipedia). I may well be mistaken.

Blogger 80