Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Lattice
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Informatica Transforms Their Marketing with Scalable 1:1 Experiences
Lattice
JUNE 25, 2018
They shared their ABM journey with Lattice Atlas at Marketo Summit 2018. Informatica, leader in data-driven digital transformation, is a beta member of Lattice’s new platform, Atlas.
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The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.
The Age of Transparency
Lattice
MAY 13, 2016
Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.
The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.
Scaling ABM with Predictive Analytics and Marketing Automation
Lattice
JUNE 14, 2016
Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.
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