Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 113

Enterprise Management Marketing Management RFI RFP 113

Zoominfo

APRIL 21, 2020

Getting on the IT staffing-approved vendor list will make your life a lot easier. Terms and conditions are pre-negotiated, discounted fees and payment terms are already agreed upon, and dedicated account managers are established. Find Your Real Target Market. Crowding has affected the IT staffing market.

Work Management 100

Work Management Marketing Management Vendors RFI 100

TrustRadius Marketing

JANUARY 15, 2020

The software you use to power your email strategy makes all the difference— not only in what kinds of communication, personalization, and reporting you can set up, but also how easily you can do it. The templates in this post will give you a head start on formulating your requirements and your questions for vendors.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Does the vendor seem to understand our business and marketing needs?

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

Martech

SEPTEMBER 30, 2021

However, in settings where there is a formal procurement team, failing to use their services has many drawbacks. Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Let me be clear. Don’t worry. Being slowed down.

Work Management 102

Work Management Marketing Management RFI RFP 102

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 67

Marketing AI Work Management Marketing Management Marketing Automation Services 67

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

JUNE 30, 2014

Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. Step 1: Fact Finding – What’s Your Marketing Team Looking For?

Work Management 48

Work Management Marketing Management Practices RFI 48

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 109

Work Management Marketing Management Vendors RFI 109

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely. Attendee relationship management. AI – Artificial Intelligence. Bid document.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. What aspects of this vendor did you particularly appreciate?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. How do you narrow down ‘the one’ from all the tools on the market? What did you like about this vendor in particular?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98