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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. That’s the question behind BeReal. What is BeReal? BeReal is a social media platform built around spontaneity. when are we gunna admit that BeReal is just yassified streaks.

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How the relationship between influencers and consumers is changing (and what marketers need to know)

Sprout Social

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. Influencer marketing is far from over—but it is undergoing systemic change. Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing. wherenextnicole Instagram vs reality ??

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How Instagram is Changing and What it Means for Your Small Business

BenchmarkONE

Instagram has been growing rapidly over the past year, and now it seems every business wants to jump on board. With more than 130 million users engaging with shopping posts on Instagram every month, the platform is a great social media marketing tool for small business owners. Authentic You With Instagram Candid.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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17 social media management tips for productivity and organization

Sprout Social

From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.” Set your social media goals.

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Tumblr is back. What does that mean for marketers?

Sprout Social

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. In a world where platforms are more and more defined by the type of content you consume and create–Twitter is for text, TikTok and YouTube are for video, Instagram is for all things visual–Tumblr’s environment invites post diversity. welcome back ??

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13 mobile landing page examples that seriously set the bar

Unbounce

I can’t take it anymore!” We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. Those things are practically feature films at this point.) Pages that are cluttered and more difficult to navigate than a situationship. Please, Unbounce.