What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. That’s the question behind BeReal. What is BeReal? BeReal is a social media platform built around spontaneity. when are we gunna admit that BeReal is just yassified streaks.
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