Biznology

AUGUST 9, 2021

If so, what does it mean for B2C and B2B marketers? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. Which means that marketers aren’t getting the data they expect. Where does that leave us as marketers?

Privacy 104

Privacy Transparency Advertisements Advertising 104

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Once those questions are answered, marketers can determine the issues around which the brands they represent can build communities. Use it for business. Build a brand on it.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Contently

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. So who are these people?

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167