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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. They built the content.

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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ). Focus your inbound links on key pages.

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Google and the Parable of the Turkey

WebMarketCentral

The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. The farmer would point out that he's making an honest living, providing a valued product in the market.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible. Yes, earned media outreach and engagement also has an agenda.

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The Insidious Nofollow Tag: An SEO Rant

Webbiquity

I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil. If it’s there for any reason other than Pagerank sculpting (e.g.

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The Trouble with Klout

Paul Gillin

It is “the emerging standard&# for measuring influence online, said Klout Marketing Manager Megan Berry in a podcast interview with Eric Schwartzman last month. Both are sought-after speakers and the subject of extensive Wikipedia articles. I just hope those clients aren’t taking this metric too seriously. Beyond Followers.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.