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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Cite yourself on Wikipedia.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible. Yes, earned media outreach and engagement also has an agenda.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.

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77 Link Building Strategies for SEO in 2022

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But most marketers eventually get stuck. Favor high-DA sites over low-DA sites.

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77 Link Building Strategies for SEO in 2021

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But most marketers eventually get stuck. Favor high-DA sites over low-DA sites.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Domain optimization. For organizational purposes, these are split into categories: Domain optimization. These are strategies for how to choose, host, and maintain your domain. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. Domain Optimization. Social media.