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Sana Commerce
FEBRUARY 21, 2023
Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client.
The ROI Guy
JANUARY 17, 2011
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential.
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Albacross
JANUARY 17, 2020
In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails.
The ROI Guy
JANUARY 10, 2011
When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
The ROI Guy
JANUARY 25, 2011
By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. How Do You Get Started in Content Marketing?
The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.
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