Martech
MAY 13, 2024
There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. They are critical to scalable return on investment.
Zoominfo
JULY 25, 2022
Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. A global pandemic of such magnitude brought along with it a fear of the unknown.
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Hubspot
NOVEMBER 27, 2020
She also proposed searching social media sites to find Black-owned businesses online. Word-of-mouth marketing is incredibly important for small businesses, especially if you're operating in a B2B setting. 2020 has presented unprecedented challenges for businesses. Black Chambers, Inc., Image Source.
ConvertKit
DECEMBER 19, 2018
For many, they were forced to learn sales because their livelihood depended on it. For some, like me, they were just born to sell. Or perhaps they were creators, probably much like you, who hated the idea of selling, but in order to make their craft a career they needed to learn all the sales tips they could. Learning sales. Let’s dig in.
SalesIntel
DECEMBER 31, 2021
The identifying and building of this imaginary reciprocal profile is crucial to optimizing marketing campaigns and promotional strategies. A well-developed ICP can be an invaluable bedrock to a successful marketing strategy. It’s easy for a business – especially startups – to idealize expectations. That’s a grim statistic.
MarketJoy
JULY 27, 2018
As a marketer or salesperson, how can you use these tools and channels to your advantage? While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. A Lengthier Relationship.
KoMarketing Associates
DECEMBER 8, 2015
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.
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