ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. They have built personas and they have detailed product marketing plans.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

The Marketing Blender

DECEMBER 20, 2023

Traditionally, buyers were two-thirds through their pre-buying research before engaging with a human. Now, research suggests they are 80-85% through their decision-making process before human interaction. Understanding this shift is pivotal, as it emphasizes the need for strategic, customer-centric marketing. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. 28% of B2B marketers say they have the correct technology in place to manage their content: Content management is an important part of a content strategy. Read on for more.

Trends 115

Trends B2B Marketing Content Marketing Planning 115

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. Develop a Comprehensive Marketing Plan With so many options, deciding how to market your facility services business can feel overwhelming. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% Business to business market research is very much the same.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Planning 73

Planning Demand Generation Marketing Plans Research 73

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Biznology

FEBRUARY 7, 2018

There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole. Use analytical tools like Google Analytics. Like this post?

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Don’t assume it’s obvious.

Planning 65

Planning Marketing Plans Product Ad Building 65

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. ” Then, carry out keyword research and better comprehend search intent using an SEO tool like Ahrefs. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail media refers to digital channels owned by retail companies.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Trends Multi-Channel 96

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Planning 49

Planning Demand Generation Marketing Plans Research 49

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

seo.co

OCTOBER 4, 2021

If you’ve never used it before, you can learn about doing keyword research here. But let’s head over to Google Trends , where we can dig deeper for locally relevant search information over time or for specific time periods. Click “Add terms” and put in the other keywords you’re researching. You’ll also see a map.

Keywords 98

Keywords Research SEO Search Marketing 98

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. This is a great opportunity for you to try out some new marketing research tools — for free. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. TikTok or Reels?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Plus, marketers can use AI to target the best days and times for the highest engagement. The MMR found that AI chatbots account for twelve percent of today’s marketing spend.

Marketing AI 243

Marketing AI B2B Marketing Planning Allocation 243

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. A great marketing plan is a major competitive advantage and is worth the time that it takes to put together.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

sagefrog

NOVEMBER 8, 2023

To keep a firm footing in this competitive and unpredictable industry and to continue to stay top-of-mind to clinical influencers and executive decision-makers, healthcare marketers need to look at recent trends to understand what’s working now and what can work for your brand in the future.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Marketri

NOVEMBER 8, 2023

At Marketri, we understand the science of modern marketing and the reliance on accurate data to make informed marketing decisions. We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. The goal of any landing page is to convert visitors into customers.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. But insights into what exactly?

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

Planning 93

Planning Marketing Plans Marketing Budget Creation Tips 93

BOP Design

DECEMBER 3, 2020

While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. Quick recap of 2020 trends. Because of this, future in-person networking and speaking events may not draw your target market.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. How and when do you plan your derivative content?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52