The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. My response is a definitive: yes.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

NetLine

OCTOBER 30, 2023

Misalignment between sales and marketing. For starters, diversifying your marketing mix to incorporate owned, earned, and paid channels can help ensure you have the right coverage for your marketing efforts. Siloed teams face multiple problems, like inaccurate lead scoring and missed opportunities on target accounts.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Full Circle Insights

SEPTEMBER 12, 2022

HubSpot Marketing Hub. ZoomInfo SalesOS. B2B marketers are embracing ABM as they seek to gain more ROI from their campaigns. Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Metadata.io. True Influence.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Zoominfo

OCTOBER 15, 2018

One study suggests that only 50% of B2B marketers are confident in Twitter’s capabilities as an effective B2B marketing tool, compared to LinkedIn’s 62% confidence rating ( source ). So, are modern marketers right to be skeptical? Potential Value of Twitter as a Marketing Tool. At ZoomInfo, we’d like to think not.

Twitter 113

Twitter B2B Zoominfo Ideal Customer Profiles 113

OutboundView

SEPTEMBER 20, 2018

Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg. There are great tools like leadpages.net or Unbounce that allow your marketing team to easily create landing pages that can convert the traffic you are sending from paid advertising. It’s extremely manual if you’re doing it on your own.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34