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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. My response is a definitive: yes.

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A Practitioner’s Guide to ABM

Full Circle Insights

Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. HubSpot Marketing Hub. ZoomInfo SalesOS. B2B marketers are embracing ABM as they seek to gain more ROI from their campaigns. We’ve listed many of our favorite tools, but there are plenty of others to explore. Metadata.io.