article thumbnail

Digital events platforms: Best of the Bot

Martech

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

article thumbnail

Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

The software you use to power your email strategy makes all the difference— not only in what kinds of communication, personalization, and reporting you can set up, but also how easily you can do it. The templates in this post will give you a head start on formulating your requirements and your questions for vendors.

RFI 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing ops shouldn’t perform procurement

Martech

However, in settings where there is a formal procurement team, failing to use their services has many drawbacks. Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Let me be clear. Don’t worry. Being slowed down.

article thumbnail

[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

article thumbnail

[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. Step 1: Fact Finding – What’s Your Marketing Team Looking For?

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

An example of using AI at in-person events is facial recognition software for check-in. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely. Attendee relationship management. AI – Artificial Intelligence. Bid document.

article thumbnail

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Home Products Services & solutions Support & downloads My account. 2 Examples of knowledge workers include managers, salespeople, nurses, doctors, lawyers, judges, and analysts. These workers rely on the ability to work collaboratively, leverage relationship capital, and deliver new solutions. Credit managers 3.