Adobe Experience Cloud Blog
NOVEMBER 6, 2019
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. How would you choose the best email service provider?
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.
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Adobe Experience Cloud Blog
NOVEMBER 6, 2019
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. How would you choose the best email service provider?
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.
Adobe Experience Cloud Blog
APRIL 21, 2011
Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional. To obtain optimal results, marketers need a powerful and efficient marketing analytics solution.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. They use their skills to tell them which are his (her) best bets and then starts working them until they purchase. . So how do marketers find the right leads? Your sales reps know this. But good content is only half of it.
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