The ROI Guy

DECEMBER 23, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 15, 2009

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Is this digital spending allocation aligning with buyer needs? Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. by 2010 [2]. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Predictions for 2011: The End of B2B Sales & Marke. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Predictions for 2011: The End of B2B Sales & Marke. Latest Research.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

. • Where is sales enablement heading, and how do you get started? We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. Is Marketing Too Busy?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Predictions for 2011: The End of B2B Sales & Marke. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40