B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Directions
MARCH 1, 2015
Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.
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ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”
ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”
Allocadia
APRIL 3, 2019
“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.
Rev
NOVEMBER 20, 2018
Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. Get the AI white paper: “How to Win the Love of Your CEO”. What does that effort tell you about the quality of top-of-the-funnel marketing leads? Where’s the scale?
Rev
NOVEMBER 20, 2018
Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. What does that effort tell you about the quality of top-of-the-funnel marketing leads?
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