Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Adobe Experience Cloud Blog

DECEMBER 4, 2009

This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam. URLs should match the content being offered. Example: [link].

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

accelerate agency

OCTOBER 14, 2021

Ensuring system reliability, security and privacy, strategic flexibility, and technical capacity at a competitive price is the most effective way to follow the SaaS business model and secure renewals. Affise Affise is a performance marketing solution that enables brands and agencies to create and manage a global network of affiliate partners.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Ensuring system reliability, security and privacy, strategic flexibility, and technical capacity at a competitive price is the most effective way to follow the SaaS business model and secure renewals. Affise is a performance marketing solution that enables brands and agencies to create and manage a global network of affiliate partners.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Zoominfo

OCTOBER 14, 2021

This is largely due to security services, such as Mimecast, that help protect against threats like phishing attacks by obscuring whether the intended addresses were valid. Accurate email data is critical to the value of the ZoomInfo platform, but it’s also a delicate balancing act in terms of privacy.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Martech

MARCH 22, 2022

3 drivers of email marketing’s evolution. Permission and privacy regulation. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders. Marketing automation.

Email Marketing 123

Email Marketing Planning Work Management Marketing Management 123