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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. Privacy Policy | Site designed by AMAInteractive a div. Take a quick poll. Copyright © 2010 Tiecas, Inc.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Copyright © 2010 Tiecas, Inc.

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.