Bound360

AUGUST 9, 2017

As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. Personalizing for Evangelists.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. Personalizing for Evangelists.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

With today’s big data personalization solutions, creating these kinds of real-time content recommendations is easy. Analyzing a visitor’s IP address can give you his or her physical location, and you can personalize the experience based on that. Targeting and Personalization' 1:1 Messaging. Want to learn more?

Personalization 48

Personalization Marketing Websites Industry CMS Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 11, 2014

This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools ).

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. What’s Next?! I ask Jon how do we get beyond ABM? It was fine.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. As a combined company, we will deliver the definitive, no-compromise ABM Platform. One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Adobe Experience Cloud Blog

MARCH 19, 2015

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Budget Programs Automation 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. This was simply impossible to accomplish on their current platform. For the love of marketing, we must bring this to life! Only time will tell.”.

Planning 48

Planning Marketing Automation Services Paid Search Agency Work Management 48

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Single Grain

NOVEMBER 11, 2019

1) Better Personalization. Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. And machine learning is helping marketers deliver a superior customer experience – at scale. 2) Faster Customer Service. Get A Free Consultation.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76