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A guide to the wedge marketing strategy

MKT1

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Google Analytics.

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? Home page report .

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Your 9-Point Pest Control PPC Checklist

DAGMAR Marketing

Work with your SEO team to discuss your options when setting up shared conversion goals in Google Analytics or Google Ads for proper attribution. Within the Google Ads control panel, it is possible to manage your ad position at the device level. Choose segment, by device.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

Whether you’re just getting to grips with your first internship in a marketing department or you’re a 30-year marketing industry guru, we can all agree that acronyms are well and truly ingrained in the industry and used daily. GTM (Go-to-Market) Your overall plan for getting your product or service out there and seen.

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Moz

Grocery stores belong at the center of the 2021 local SEO industry conversation. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. The highest rated market had 4.7 Posted by MiriamEllis. Methodology.