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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your subscription-based service facing difficulties converting free trial users into paying customers? In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. A/B and multivariate testing tools. Social media analytics tools. SEO analytics tools.

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How AI in analytics is transforming the way marketers work

Unbounce

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

What is Google Optimize? Google Optimize homepage ( source ). Optimize is Google’s free web experimentation and optimization tool. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform.