ClickZ
DECEMBER 15, 2020
Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. The challenges facing marketers have grown significantly in recent years.
Rev
JANUARY 10, 2018
Sales and marketing have come a long way. As glamorized by the hit TV show Mad Men , marketers at ad agencies spent their time coming up with catchy slogans and colorful images to draw the attention of drivers on the highway passing by billboards or housewives flipping through magazines.
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Digilant
JANUARY 22, 2019
Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.
Onalytica B2B
FEBRUARY 17, 2016
We live in a time when a connected kettle can sit on the same network as our telephone, television, baby monitor, washing machine and every light bulb in the house. Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.”
Salesforce Marketing Cloud
JANUARY 31, 2024
As the tech market continues to change and grow, there’s an ongoing need for new salespeople. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. One area to zero in on is the company’s competitors and how it is unique in the market.
SalesIntel
JUNE 29, 2022
No matter what your product or service is, you need to market it to potential customers to generate sales. When it comes to B2B marketing, there are many promotional options available, each with its own set of pros and cons. Marketing to B2B: A Quick Overview. However, not all of them will be effective in B2B marketing.
Single Grain
OCTOBER 12, 2023
In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.
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