Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. The Bridge Group's twitter response: bridgegroupinc : part two. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Tomorrow People

MARCH 5, 2012

If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Do they want to know more, hear from you less often, or express an idea for a new feature?

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Before I get any complaints from other vendors in the industry, let me stress that the systems I've listed above are ones that I know have low price points.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Can you measure your B2B’s Twitter success? Twitter smack-down: Pizza joint hit with $2 million lawsuit - grow - Practical Marketing Solutions , October 4, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Can you measure your B2B’s Twitter success? Yes, you can. -

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Best of B2B Marketing. September 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Twitter for business: Four breakthrough insights - grow - Practical Marketing Solutions , July 12, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40