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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

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Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Will Twitter Become This Generation’s Cronkite? Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009.

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B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Can you measure your B2B’s Twitter success? Twitter smack-down: Pizza joint hit with $2 million lawsuit - grow - Practical Marketing Solutions , October 4, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Can you measure your B2B’s Twitter success? Yes, you can. -

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B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Best of B2B Marketing.

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Top 40 B2B Marketing Blogs - B2B Marketing Zone

WebMarketCentral

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.