Digital B2B Marketing

NOVEMBER 6, 2012

Here are three examples from magazines or proposals that are within arms reach on my desk. In a recent logistics magazine, 60% of the full page ads are lead generation focused. More than 80% of the full page ads in a recent enterprise technology magazine are lead generation!

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JULY 12, 2012

Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. To keep everyone working together, be prepared to step in as both sheriff and therapist whenever necessary.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

OCTOBER 31, 2012

Magazines are Dead. It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

APRIL 11, 2012

But even working in advertising, I rarely notice banners. In print, an ad in the front third of a magazine is more likely to be seen than one in the back third. More importantly, do your parents, older relatives and neighbors, who don’t spend as much time online as you?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 100

Digital B2B Marketing

JULY 26, 2011

We do not have a television, we read almost no magazines. I enjoy working through conceptual problems and tend to digress to the theoretical. I work with B2B clients on media and integrated marketing programs. Almost all of our information comes from online and old fashioned books. Libraries are wonderful places.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100