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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Powered by Blogger.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Alinean recognized by BtoB Magazine’s as one of To. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Provocation-Based Selling: Loosening the Status-Qu.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.