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Leads are Hard 

ViewPoint

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Via BtoB Magazine. Can Fewer Leads Mean More Sales? Does this sound familiar? The Five Greatest Inhibitors to Sales Effectiveness.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

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Lead Generation: A Watched Pot Never Boils

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). A few years ago we had a client that sold business process outsourcing services (or BPO) to large companies. The forty-two touches took place over a ninety day period.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Dr. Charles Stryker is the founder of Venture Development Center , a firm that helps businesses monetize their data assets, an especially important service when the data is generated as an otherwise overlooked byproduct of the core business. Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration.