Remove persona
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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40