Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
The end result is better customer service and a much more natural conversation between the customer and the agent. In short, now is the time to shift to person-to-person (P2P) marketing. But these artificial labels do not work because no matter what you are selling, you are selling to a person. This is known as reciprocity of value.
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