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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

This third-party data comes from a variety of sources, including public records, surveys, and loyalty card programs. If your business relied heavily on Facebook partner categories for your social media ad targeting, it might be time to consider shifting some of your ad budget to other channels.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

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What are eCommerce Platforms?

TrustRadius Marketing

These platforms enable you to set up more than one store and run a multi-channel business from a central location. Boost Engagement with Customer Accounts and Loyalty Programs . Establishing a loyalty program based on points is a great way to keep loyal customers happy and incentivize new signups.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Multi-channel help desk software with ticketing, case management, self-service support, and reporting. Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. 4) Desk.com. 5) Freshdesk.

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THE HACKIES: Hacking a technology stack for local presence management

chiefmartech

The omni-channel experience, calls for layers of technology, demonstrated by the following examples: SEO. 4) Cultivating Loyalty in an Economy of Infinite Choice. Much of a customer’s loyalty comes from the way a brand engages with them. Kim is looking for the perfect dress for her wedding.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. ” Indeed they should, and efforts should be coordinated across these different channels to optimize visibility and engagement while maintaining consistent brand messaging.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

As customer experiences become more complex and span multiple interactions, channels and devices, identity resolution will make or break brands’ ability to harness customer insights and orchestrate marketing programs. We’ll start with a pair of advanced TED-style talks on advertising in social and search channels.