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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. This is why many marketers are skeptical of the way SEO is practiced today.

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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Tags: SEO Practice.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

While SEO basics remain important, there are several practices that simply must go. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Use rel=”nofollow” on links when you don’t want to pass PageRank.

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

In this post, we’ll discuss best practices for Google Sitelinks and how to acquire them for maximum SERP exposure! Suggests Google, this practice has the potential to make a site more amenable to their analysis algorithms (the inner-workings of which are kept underground, again to discourage web creators to influence rankings).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Some perceived this "new" practice to be frivolous. My real challenge was getting my staff to warm to the concept of being a blogger. This required a change in mindset, as well as a slight change in routine and responsibilities.

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Best of 2009: SEO Tips, Part 1

Webbiquity

An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as “guaranteed&# rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps by SEOmoz.

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