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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.

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Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I was already doing a majority of the list, but then it got me thinking.

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. So, too, is your corporate, resource, journalistic, or ecommerce website. And, how are you making their lives a better place vis-a-vis you and your brand?

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Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

While many marketers have looked to expand beyond standard search engine marketing strategies for 2017 to these alternate channels, both publishers’ campaign performance and other metrics are locked up in each others’ respective walled gardens. Here are the top 3 takeaways: 1. Online-to-offline (o2o) is a must for retail.

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40
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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Your generic keywords could be “building supplies” or “door locks” or “local garage doors.” If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Also, do your keyword research to understand the industry in which your business lives.

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The 26 Best WordPress Plugins

Webbiquity

Create a variety of forms including pop-up lightboxes, sticky ribbons, inline forms, content locks, and multiple choice. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. 9) Thrive Leads.