Digital B2B Marketing
JULY 6, 2011
Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs? Share your opinion in the comments below or with me on Twitter. In America, we relish our freedom.
Convince & Convert
MAY 4, 2010
Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. As you know better than I, we are in the early innings of social media. IT projects.
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Heinz Marketing
DECEMBER 16, 2019
You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? Listen in and/or read the full transcript below.
Customer Experience Matrix
JANUARY 31, 2014
The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.
Convince & Convert
OCTOBER 22, 2013
Follow him on Twitter and Google+. I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?
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