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Is WordPress really the answer for all businesses?

Martech

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” ” “The site’s structure is too locked down.” WordPress is not for everyone.

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Go Beyond The ABM Landing Page With PathFactory’s Templated Experiences

PathFactory

The idea for this post came from seeing the cool things our beta customers were doing when helping us test our now available “Templated Experiences” feature, built to help marketers scale compelling, beautifully designed, personalized web experiences for (initially) ABM use-cases. Things quickly went beyond ABM, so let’s get to the list!

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. But first ….

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

According to Lego's website , there are 86 Lego bricks for every single person on the planet. He called them "automatic binding bricks" because they could stack on top of each other and lock in place with round studs that fit into a hollow rectangular bottom. How about hundreds of trillions? A History of Lego Marketing. 1930s – 1940s.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Personally, this is something I’m trying to improve on myself. They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. If your ideas are big, the content follows and everything falls in place. How can you manage risk in your content marketing?

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Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

I also had no idea how to lock the doors and was afraid all the computers would get stolen if I left.). Our personal journeys? Don’t publish content on some unmarked microsite that hides your logo. Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! Milad, Tehran.