Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. Get the daily newsletter digital marketers rely on. ” “I can’t create microsites without IT intervention.” ” “The site’s structure is too locked down.”

Enterprise Management 95

Enterprise Management CMS Development Microsite Marketing Management 95

Content Marketing Institute

MAY 24, 2018

Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. But first ….

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. 1) CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. We're passionate about our product -- and that means our audience can be, too.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Contently

MARCH 22, 2017

Rule 2: You need to publish at least enough to fill a regular newsletter. No matter your business, you should have a newsletter for your content. As I explain here , a newsletter is often the most important aspect of content marketing. This is a dangerous month for marketers. Rule 1: Quality trumps quantity. It’s the O.G.

Newsletter 162

Newsletter Content Microsite Rules 162

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Once upon a time, all good web content lived on a company website. It was a few product pages probably viewed on Netscape, surrounded by 8-bit gifs to add “engagement.”

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42