Buzz Marketing for Technology
JUNE 27, 2008
Recent Media Appearances. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. At the same time, the extraordinary rise of social media means that the thoughts arising from millions of conversations are now available to the world at large. About Ross Dawson.
Buzz Marketing for Technology
JUNE 27, 2008
Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Keynote Speaking/Strategy. Future Exploration Network. Books and Reports.
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Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.
Buzz Marketing for Technology
JUNE 27, 2008
social media. Web Content 2007. Web-based spreadsheet. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Enterprise 2.0:
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.
WebMarketCentral
JULY 30, 2009
Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. The recent United Airlines breaks guitars incident is one extreme example of this.
Online Marketing Institute
NOVEMBER 1, 2010
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Social media produce mediocre results when marketers jump into the technology without understanding their audience or selecting business outcomes first programs.
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