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5 Must-Have Media Buying Tools for 2023

Bionic

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. Want to bring your own AI into the media planning workflow?

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How to Erase Costly Mistakes from Your Media Plans

Bionic

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs?

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How to Plan a Media Budget

Bionic

He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Often, however, marketing budgets are not planned in detail, and as a result, the campaign falls flat.

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10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars. We had a blogging editorial calendar in an online tool. It was bad.

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10 Ways to Improve Your Editorial Calendar

Convince & Convert

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Use an Editorial Calendar to Plan Your Content. So the first thing we did was consolidate all of these calendars and plans into one editorial calendar. Create a Social Media Plan for Sharing Content.