Paul Gillin

JANUARY 2, 2015

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MARCH 24, 2011

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50