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Executive Recruiting Strategy: 9 Steps for Success

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“Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Do they want someone with a strong product marketing background? The first thing I do is reach out on LinkedIn InMail. Or is demand generation a bigger priority?

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?