Linkedin Startups Urgency Marketing VALS 
Zoominfo
OCTOBER 20, 2021
Smaller companies like startups have vastly different criteria for hiring executives compared to large companies. Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Do they want someone with a strong product marketing background?
Webbiquity
MARCH 19, 2024
Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?
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